WZMN is a project designed by WE Architects. Sometimes it?s love at first sight. In this case, they were a cute couple who had just purchased a typical 70?s style apartment, which had old and neglected vibes. It was located in central Tel-Aviv, near the Ichilov hospital. photography by ITAY BENIT.

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As an architect, one must be both highly creative and very analytical, in order to create a final result that embed both aesthetic and practical qualities.

It was a perfect match for all of us, since this couple was the perfect example of such a combination ? the husband has a very creative and unorthodox skill set, while the wife is a prominent entrepreneur in the intelligence-tech industry (with a very good taste in shoes, if I might add).
The type that you will one day find in a Forbes magazine?s 40 under 40 article.

Equipped with an adequate budget and a detailed vision, we set off to discover the property?s hidden potential.
Since they both come from warm-hearted families, in which hospitality is key, we wanted to challenge the conventional seating arrangement options.

Our approach was to find an elegant way to both accommodate a large number of people while entertaining, but without sacrificing a large portion of the living and storage spaces.

This led us to design a solution which consists of a birch bench, which allows both chilling in front of the TV and hosting a large number of guests comfortably.
The communal ...