The property designed by SPPARC Studio is located in the Royal Borough of Kensington & Chelsea within the Kensington Conservation Area. The existing building masks the importance of this node junction and detracts from the enormous potential that the site offers to this vibrant and mixed area of Notting Hill Gate. Photography by Ed Reeve.

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The ambition for this site is to produce an exceptional scheme that stands apart from many town centre mixed use developments to become a recognisable and welcome high quality addition to the changing characters of the Kensington Conservation area.
The scheme has been conceived to promote and enhance the development of this important ?island? site – through a consideration of the proposed massing, orientation and layout the development approach is without compromise. SPPARC has adopted innovative architectural techniques to generate the original design concepts for the site that reflect on the historic origins of the area to evolve an architectural composition of beauty and merit whilst respecting and responding to the inherent limitations of the location.
The architectural composition is designed in harmony with the character of the Kensington Conservation Area, using modern interpretations of traditional materials, window hierarchy and features that will enhance the character and appearance of the conservation area.
The scheme design has been informed by the cand...