If you follow me on Instagram, you might have noticed my recent trip to Cape Town in South Africa. Some of you even wondered why I traveled that far for a mere four days. I will tell you why: IKEA launched a brand new collection called ÖVERALLT in Cape Town. I had the honor to be invited as a German influencer and get a first detailed look of the final collection. Why Cape Town you might wonder" The ÖVERALLT collection was kicked off a few years ago right there in Cape Town – inn collaboration with the design conference Design Indaba. And at this year’s Indaba conference the final collection was launched in the presence of all designers who came from Egypt, Senegal, Ivory Coast, Kenya, and South Africa.

The ÖVERALLT collection is a feast for the eyes and embodies the vibrancy and craftsmanships of Africa. This vast and varied continent has lots of talent and traditional craftsmanship that need to come to the foreground for a global audience. IKEA enables right that by inviting designers from across Africa and across disciplines to create a collection adequately named ÖVERALLT – it means ‘everywhere’ in Swedish.
The South African design superstar Laduma Ngxokolo (whose fashion is worn by Beyoncé and co.) created rugs and cushions inspired by traditional patterns of the Xhosa culture. Cape Town based designers Renee Rossouw and Sindiso Khumalo created a collection of colourful home textiles inspired by the African landscape.

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