A More Domestic Branding by Egue y Seta. Ever since Google Headquarters? bold office space design hit the media, the idea that corporative spaces were a lot more than mere rows of desks and chairs behind a front desk and waiting area became an indisputable fact. Nevertheless, turning your office space into a playground for professional adults isn?t something that necessarily has to match every company´s DNA or renovation budget. Photography by Vicugo Foto.

For those corporative clients wanting to make a comprehensive branding of their workspace without overdoing the playground theme that was set up as the trend to follow by all Silicon Valley tech start-ups, there is still a path to follow that allows for the premises to effectively convey brand values with a direct and warm approach borrowed from the domestic realm rather than filling up the space with video arcades, massage armchairs or sports equipment. That, precisely, has been the direction Egue y Seta design studio has wanted to take along with their French based direct mailing client, Natexo, when commissioned for the renovation of their Spanish main hub located in Barcelona, exactly where the glamorous Eixample neighbourhood meets the ever-trendy Barrio de Gracia. Cheating on the Natexo ?red? over white (or vice versa) design guideline was an intentional move intended to allow the incorporation of all the repertoire of hues and textures commonly present in homelier or less form...